With September’s Eid celebrations on the horizon, we thought we’d look back at Western Union’s 30 Days of Betters program, where we helped consumers across the United Arab Emirates, Kingdom of Saudi Arabia, Qatar, Kuwait, Indonesia and India perform acts of kindness in their communities during Ramadan.
The program reinforced the universal concepts of sharing and caring during the Islamic holy month of Ramadan and helped ordinary individuals, in everyday circumstances to make a difference in their own unique ways. Every day, from June 6 to July 5, Western Union highlighted one person’s day of better including:
- June 14 – Abu, who raises funds to help build a school for orphans in the Ivory Coast. We gave him supplies to send back for future students.
- June 19 – Yelda, who works long hours at a hospital, but rarely gets to see her family. So we gave her train ticket vouchers to visit her sister and spend a day together.
- June 28 – Ajay, who wants to help his Indian friend come to Dubai and build his own future there. So we gave Ajay the money to pay for his friend’s flight to the UAE.
- July 5 – Nura, who is doing charity work for children in the Middle East. We gave her a sewing machine so the kids‘ clothes can be fixed.
The holy month of Ramadan asks the devout to look beyond themselves, and into the lives of others. Western Union has been at the forefront of community building and social engagement for many years, and we realize how hard our consumers work to build a better tomorrow for themselves and their loved ones. This campaign aimed to recognize and reward their acts of betters.